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    Frank Guengerich

    This is the recap of the session for those of you that were able to attend and those that couldn’t make it.


    Justin Dominick, Sr. Director of Fitness, JCC of Greater Baltimore
    Highlights of 2023 Medical Fitness Association / Athletic Business Conference
    – Healthcare Partnerships are becoming more prevalent. Community based health promotion programming.
    – Artificial Intelligence (AI) working its way into fitness industry (scaling new member integration, member feedback reply)
    – Medical Wellness using on-site physicians and telemed has become a significant topic of conversation.
    – Commercial club leaders have entered space…LifeTime and Equinox: so it is expected many more will follow in 2024.
    – FG comment: for use of GLP1-agonist, it is recommended these programs be under the care of a physician, max 6 months on medication and with the support of CPT and nutritionist / dietician to facilitate behavioral and lifestyle change. HRT and peptides to follow regular physician protocol.

    Kevin Bryant, Meditouch USA
    Education on importance of balance training and the hazard of falling
    – fast twitch muscles facilitate walking and they begin to atrophy 40+
    – 1/3 people fall
    – 21% die within a year
    – 50% of those 65+ that fall die in 6 months
    Key to develop programs to assist in balance, especially 50+ members
    Programs for Stroke, parkinsons, cancer, total joint replacement, nerve damage

    Employee recognition idea exchange

    Callie – Staff spotlight – use social to recognize employee, staff member to write a bio that is shared.
    Mike – at staff meetings, perks and giveaways like skully hat
    Elise – If receive positive feedback, go in front of class to acknowledge
    Shining Star – management team select monthly winner – prize given
    I Gotcha – recognize staff as they do a job well done.

    Miscellaneous Items

    JCC Annual Health and Wellness Conference
    Held in conjunction with Medical Fitness Association and Athletic Business
    November 19-22
    New Orleans

    Next call Thursday, 3/28 @ 3 pm EST

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